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Research papers

Beyond the buzz and towards robustness

Using sociology, social networks theories, social psychology, this paper is an update on worldwide data and trends around the social web. Using first-hand original case studies, the authors attempt to demonstrate valid and reliable foundations for...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Thomas Perry, Anthony Hamelle, Oliver Tabino
Company: Linkfluence
September 15, 2010
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Citation

Perry, Hamelle and Tabino (2010a, September 15). Beyond the buzz and towards robustness. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/beyond-the-buzz-and-towards-robustness


Research papers

Digital divorce or digital love affair

The use of Information and Communication Technology (henceforth ICT) products and services varies to a considerable degree. There are users who devour any innovation and would prefer beta versions to challenge both themselves and technology. Other...

Catalogue: Congress 2008: Frontiers
Authors: Oliver Tabino, Stefanie Gutknecht, Tim Dörflinger, Kerstin Klar
Company: Deutsche Telekom
September 26, 2008
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Citation

Tabino, Gutknecht, Dörflinger and Klar (2008a, September 26). Digital divorce or digital love affair. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/digital-divorce-or-digital-love-affair


Research papers

Foresight and innovation

Product innovations are developed for a future market with future consumers. Engineers and decision makers need to understand both to be successful. The paper shows an empirically based framework which systematically integrates the people dimension...

Catalogue: Congress 2006: Foresight
Authors: Katja Henke, Markus Buchwald, Thomas Perry, Oliver Tabino
Companies: Deutsche Telekom, SINUS Markt- und Sozialforschung GmbH
September 17, 2006
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Citation

Henke, Buchwald, Perry and Tabino (2006a, September 17). Foresight and innovation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/foresight-and-innovation


Research papers

Eat the rich!

The paper shows two different sides of state-of-the-art qualitative market research and consulting: elucidating the impact of Constructivism on qualitative market research and its implication for the method of ethnographic interviewing...

Catalogue: Qualitative 2005
Authors: Kerstin Klar, Oliver Tabino
Company: SINUS Markt- und Sozialforschung GmbH
November 13, 2005
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Citation

Klar and Tabino (2005a, November 13). Eat the rich!. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/eat-the-rich-